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MAKING MENTAL HEALTH COOL

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You know that feeling when you put on gym gear to exercise? You feel prepared for a physical health challenge.

You can wear It’s Cool To Cry, be proud of your mental health and feel prepared for any mental health challenge.

  • 5% of sales donated to mental health

  • Make the invisible, visible

  • Let's make mental health cool

  • All Aussie designed (& owned)

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This merch is designed to spark mental health conversations that otherwise might not have happened. Plus 5% of sales are donated to mental health charities.

  • Tomorrow Man

  • Push For Better Foundation

  • batyr

  • The Flourish Journey

  • Chumpy Pullin Foundation

  • Waves of Wellness

  • Beyond Blue

  • Proud 2 Play

  • Community Support Frankston

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Let customers speak for us

from 303 reviews
Ladies l/s tee

Great fit and great message. Very happy with my purchase

Shann Keanaaina
Unisex Wavy T-Shirt

I’ve found all clothing of good quality and fit. Everyone I gave them to likes to wear them.

Debra Lennox
Mens Smiley-ish Long Sleeve T-Shirt

Mens It's Cool To Cry T-Shirt

Layla Fernandes
Mens It's Cool To Cry T-Shirt
great cause and comfy clothes

I saw its cool to cry on FB - and got connected to how much this cause means to an older generation person. in NZ in the 60's & 70's a boy/young man was not to be seen crying or you got punished. back to the clothes are fantastic feel great - like a hug - good quality

Paul Upton
Mens Smiley-ish Long Sleeve T-Shirt
Love it!

The shirt is good quality, feels nice and sits well. I feel proud when wearing it. Supporting mental health is cool. 😊

Mirja Kuokkala-Mitchell
Mens It's Cool To Cry T-Shirt
Cool

I’ve given them all away as Easter presents this year! But, yeah, sizing seems good and quality.

Debra Lennox
Womens It's Cool To Cry T-Shirt
Great T shirt

Such a lovely T shirt super comfy.
Love the logo it’s cool to cry.

Clarissa Hyland
Womens It's Cool To Cry T-Shirt
Another voice of millions

Quick delivery
Quality of fabric and style of long sleeve shirt exceeded my expectations
Fits perfectly
I am proud to wear it

SJM
Womens Smiley-ish Long Sleeve T-Shirt
Love our tops

Thank you Jack for going above and beyond. The quality of our hoodie and long sleeve T-shirt are fabulous

Rachael Roessler
Mens Smiley-ish Long Sleeve T-Shirt

Very happy thank you great idea

Debbie Fleetwood
Unisex Teamwork Hoodie

Mens It's Cool To Cry T-Shirt

Chris Magro
Mens It's Cool To Cry T-Shirt
Great Gear!

I ordered a number of caps and tops for family and myself, and the quality is fantastic. Super comfy Hoodie, and the caps are a great fit too. The family and friends loved the background story of it’s Cool To Cry, and are all wearing the gear with pride.
The service and delivery was very good also, and I am super happy with all the products.
Great work Jack!

Peter Kennedy
Unisex Teamwork Hoodie
Something to look forward to

I was very pleased to receive my Coo To Cry long sleeved T-shirt (navy). I’m looking forward to wearing it when the weather gets cooler. It looks like a winter T-shirt to me. I’ve just held it up against myself to make sure it’s the right size!

Van Copp
Mens Smiley-ish Long Sleeve T-Shirt
Attention Grabbing!!

Every time I wear my long sleeved “Cool to Cry” long sleeved top I get attention!! What is it? Where can I get one? What does it mean? ALL opportunities to spread the message of emotional literacy!!Last week I even took it off and gave it to a friend in the street!!

Sandra Murphy
Smiley-ish Cap
Cool cap

Great fitting cap and not the thick material of the footie version, so perfect for summer!

Frank Schroeder
Smiley-ish Cap