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MAKING MENTAL HEALTH COOL

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You know that feeling when you put on gym gear to exercise? You feel prepared for a physical health challenge.

You can wear It’s Cool To Cry, be proud of your mental health and feel prepared for any mental health challenge.

  • 5% of sales donated to mental health

  • Make the invisible, visible

  • Let's make mental health cool

  • All Aussie designed (& owned)

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This merch is designed to spark mental health conversations that otherwise might not have happened. Plus 5% of sales are donated to mental health charities.

  • Tomorrow Man

  • Push For Better Foundation

  • batyr

  • The Flourish Journey

  • Chumpy Pullin Foundation

  • Waves of Wellness

  • Beyond Blue

  • Proud 2 Play

  • Community Support Frankston

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Let customers speak for us

from 297 reviews
Another voice of millions

Quick delivery
Quality of fabric and style of long sleeve shirt exceeded my expectations
Fits perfectly
I am proud to wear it

SJM
Womens Smiley-ish Long Sleeve T-Shirt
Love our tops

Thank you Jack for going above and beyond. The quality of our hoodie and long sleeve T-shirt are fabulous

Rachael Roessler
Mens Smiley-ish Long Sleeve T-Shirt

Very happy thank you great idea

Debbie Fleetwood
Unisex Teamwork Hoodie

Mens It's Cool To Cry T-Shirt

Chris Magro
Mens It's Cool To Cry T-Shirt
Great Gear!

I ordered a number of caps and tops for family and myself, and the quality is fantastic. Super comfy Hoodie, and the caps are a great fit too. The family and friends loved the background story of it’s Cool To Cry, and are all wearing the gear with pride.
The service and delivery was very good also, and I am super happy with all the products.
Great work Jack!

Peter Kennedy
Unisex Teamwork Hoodie
Something to look forward to

I was very pleased to receive my Coo To Cry long sleeved T-shirt (navy). I’m looking forward to wearing it when the weather gets cooler. It looks like a winter T-shirt to me. I’ve just held it up against myself to make sure it’s the right size!

Van Copp
Mens Smiley-ish Long Sleeve T-Shirt
Attention Grabbing!!

Every time I wear my long sleeved “Cool to Cry” long sleeved top I get attention!! What is it? Where can I get one? What does it mean? ALL opportunities to spread the message of emotional literacy!!Last week I even took it off and gave it to a friend in the street!!

Sandra Murphy
Smiley-ish Cap
Cool cap

Great fitting cap and not the thick material of the footie version, so perfect for summer!

Frank Schroeder
Smiley-ish Cap
First% class boutique product without.boutique.prices%20

Getting a lot positive comment's especially from the ladies and all.positive comments

Vincent Wolters
Mens Smiley-ish Long Sleeve T-Shirt
Love the shirt

Haven’t worn it yet, but I’m sure it will go down a treat.
Now please leave me alone to experience the effect!

Sue Volzke
Womens It's Cool To Cry T-Shirt
T-Shirt Review

The T-Shirt is super high-quality fabric. I have been asked multiple times about the meaning of It's Cool To Cry. Great conversation starter. Jack has created a wonderful product line for a cause dear to my heart.

Haylee Wall
Womens It's Cool To Cry T-Shirt
Great goodies

I just love my shirt and hoodie!! Awesome cotton.. prints looks great!! Thanks heaps!!

Kara Eaton
Unisex Teamwork Hoodie
Great quality! Great cause!

Love my new t shirt thanks!
Fits well and feels good on the skin.
I walk a little taller when wearing the shirt and already it has promoted conversation about mental health awareness (which I am happy to talk and listen to anyone about).

Ryan Collopy
Mens It's Cool To Cry T-Shirt
Great quality

I love my t-shirt. It’s great quality and a great cause. A staple of your summer wardrobe or a great Christmas gift!

Hayley M
Womens It's Cool To Cry T-Shirt

Great service

Richard Irvine
Mens It's Cool To Cry T-Shirt