Howdy & Welcome
It's Cool To Cry is a social enterprise that exists to normalise mental health.
We're making mental health cool and empowering you to be proud of your mental health.
10% of each sale is donated to mental health charities.
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Make mental health cool
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Normalise mental health
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Support those with mental illness
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10% of sales donated to mental health charities
Let customers speak for us
from 177 reviewsWhat an amazing cause to help get the message out to help our struggles with mental health. Thank you
Fantastic cause, got lots of comments and spreading the word :)
Any new merch coming? socks would be great
I feel proud to wear my new "it's Cool to Cry t-shirt" and doing my part to increase mental health awareness. I plan to wear it often. If only one person is helped by the words on the t-shirt, I will be grateful.
That’s it really, it’s an awesome shirt which starts conversations. Important chats.
My women’s medium size arrived yesterday in WA, it only took 5 days to arrive, so quick! It fits perfectly and is made out of top quality cotton. I am proud to not only support an Australian 🇦🇺 product but also a wonderful cause! I am glad mental health is now less of a taboo topic and that it’s ok to cry 😢 and share with those we trust how we really feel. Let’s continue to remove the stigma so more healing can take place.
Good quality, fast delivery and most importantly for me the purpose of „It’s Cool To Cry“. I'm proud to wear the t-shirt to show that mental health is important and okay. It's right and important to express feelings. That is the only way to actually feel better, to heal your trauma. Thank you, Jack, for your idea, your commitment and your passion to raise awareness of this issue.
Thank you for my T shirt Jack. I am very pleased with it. The material is top quality as well as your printing. It is really comfortable. I also find the extra printed material you sent beneficial for myself and family. Your story is very deeply touching of the adversities you have courageously endured. God bless you.
I wear the Tshirts I bought with pride. Normalising mental health is important to me and I enjoy people reacting to the Tshirts. They strike a chord!
It's not cool to leave your emotions build up, but it's cool to let them out by way of tears...I'm 70 and a good cry helps occasionally.
The material is super good and the tshirt is beautiful. I just think that a phrase mentioning mental health could be included, so people could understand better the purpose of the t-shirt and the cause. I loved my purchase and I’ve been wearing it every week.
Great initiative to highlight Mental and Emotional awareness, sadly needed in the World today.
I am extremely happy and proud to wear the T shirts I purchased and look forward to them opening up conversation about mental health., it is important to normalize and discuss. mental health so that simply put we can save lives and to let the people with mental health issues know the are not alone