Howdy & Welcome

It's Cool To Cry is a clothing brand that exists to normalise mental health.

We're making mental health cool and empowering you to be proud of your mental health.

5% of each sale is donated to mental health charities.

  • Make the invisible, visible

  • 5% of sales donated to mental health

  • Let's make mental health cool

  • All Aussie designed (& owned)

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