Where does your money go?

5% of each sale is donated to a range of different organisations and charities in the mental health space. Keep an eye out for colabs with Aboriginal and Torres Strait Islander peoples, the LGBTI+ community, rural populations & therapy dogs.

Any profits are re-invested back into the business to grow the range, improve the website & continue to share our message.

So far It's Cool To Cry has partnered and donated to the following charities.