Howdy & Welcome
It's Cool To Cry is a clothing brand that exists to normalise mental health.
We're making mental health cool and empowering you to be proud of your mental health.
5% of each sale is donated to mental health charities.
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Make mental health cool
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Normalise mental health
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Support those with mental illness
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10% of sales donated to mental health charities
Let customers speak for us
from 281 reviewsJust received my hoodies and long sleeve and I’m already putti by them to work. Super comfy and soft and a nice fit
We have made the decision to make Its Cool to Cry our mental health Wednesday organisation. Our shirts have arrived super fast and with a slight safety (hi vis) modification our staff will be proudly wearing these shirts and help normalise the conversations around mental health.
The quality of the t-shirt was excellent. And the fit (l wear loose clothing) was great. The fabric is soft and great thickness ( not like thin cheap ones are sometimes) and washes really well. Very happy with this product and it's a wonderful cause.
I love my long sleeve t shirt the quality is incredible and feel proud to wear it thankyou 🙏🙏
Awesome product and feel grateful to be involved in such a meaningful cause.
People sharing emotions that make them feel sad, confused, anxious ect ect. Having someone listen with no judgment is all.
I was actually really surprised not only about the quality but how well it fit. I feel a real sense of pride when I wear it!
I bought a t-shirt from It's Cool to Cry and had a meaningful interaction because of it. An older woman in the supermarket complimented it and opened up about her own struggles with mental health. That small moment really made me appreciate the message behind the brand. It’s not just clothing—it’s a way to connect with others and remind them they’re not alone. Grateful for this awesome brand and what it stands for.
Great quality Tee shirts supporting an even better cause! Get behind this so we can have the conversation, all emotions are valid and you are not alone!
Legends supporting legends. Need I say any more?
I have the hoodie and the long sleeve top. They’re both super comfortable, easy wear and good quality. Super happy with shipping too. This is a really cool business idea, I hope it goes well.
Love my new hoody, thank you for making mental health normal, keep doing what you're doing!!