I bought a t-shirt from It's Cool to Cry and had a meaningful interaction because of it. An older woman in the supermarket complimented it and opened up about her own struggles with mental health. That small moment really made me appreciate the message behind the brand. It’s not just clothing—it’s a way to connect with others and remind them they’re not alone. Grateful for this awesome brand and what it stands for.

Great quality Tee shirts supporting an even better cause! Get behind this so we can have the conversation, all emotions are valid and you are not alone!

Legends supporting legends. Need I say any more?

I have the hoodie and the long sleeve top. They’re both super comfortable, easy wear and good quality. Super happy with shipping too. This is a really cool business idea, I hope it goes well.

great hoody. Worn with pride

Love my new hoody, thank you for making mental health normal, keep doing what you're doing!!

Awesome product/s!
My partner wears his long sleeve t with pride!!! And l love wearing mine as well...we both get asked about them and love to give our friends "your" story behind the brand xx

I feel proud to wear my Cool to Cry hoodie and I love how people ask about the brand when I wear it. It can feel really vulnerable for people to talk about their mental health and how they are feeling beyond surface level responses, so I think the brand is a nice way of showing people that you are there to listen. I also love the kewl design!

Perfect fit!!

Very comfortable fit. Great quality. Happy to support great cause

I bought the shirt initially to support Jack & his mission, so was delighted when it arrived and it's amazing quality / a great fit. Received a ton of compliments when I wore it & will be buying more in future :)

Love the look and fit of my green it’s cool to cry hoody, plus it’s great that it helps to start and normalise meaningful mental health conversations

Tbh im a big girl and ive found the large tshirt to be a little tight round the belly but i feel proud wearing it to bed xxx

My girls and I now have 4 pieces of clothing, and another just ordered! The quality is great and so is the fit. The communication from Jack is outstanding, and we love his initiative and vision. Great quality, service and ethic, what else could you want? Very reasonably priced for all of the above, also. Get on board and be part of a positive change x

Excellent quality clothing but an even better reason to open a discussion that can sometimes be difficult.